Taste Me

Taste Me is a reflection on how sexualized marketing turns the female body into a product for consumption, and food into a metaphor for desire. Inspired by the aesthetics of food porn and advertising clichés, I exaggerate and push to the point of absurdity the language through which the industry sells not so much food as pleasure.

In parody self-portraits, I quite literally “become” food, offering the viewer a visual reply to stereotypes such as: “she is tasty,” “she is on your plate,” “she is there to be tasted.” I create generative images with Midjourney, using real sexualized advertising slogans as text prompts. These visualizations reproduce the logic of advertising and drive it to the level of grotesque.

The sexualization of food is so deeply embedded in marketing and visual culture that, at times, the effect is reversed: when sex is being sold to us, it often looks like food advertising. For example, descriptions of women on escort websites often resemble the way a gourmet dish is described on a restaurant menu. In this way, the language of food and sex becomes interchangeable, reinforcing commercial objectification and blurring the line between the desire to consume and the consumption of desire.

Part 1 — Self-portraits

Part 2 — Images generated with Midjorney

Part 3 — An experimental film parodying food porn videos